Big Idea and Rationale:
Our big idea for Universal UK's Employee Celebration is to create a visually captivating and interactive experience that sparks excitement and celebrates the vibrant energy of music. We aim to cultivate a sense of unity and joy among Universal Music staff by highlighting their shared passion for creativity and music. The campaign will focus on simplicity, colorfulness, and interactivity to engage employees and make them feel appreciated and connected.
Initial Thinking:
Our initial concept revolves around the theme of vibrant energy and excitement. We envision using colorful spotlights projecting the "UMUSIC" words, set against a colorful background to create a visually striking contrast. Incorporating music notes in colorful bubbles and bubble letters will add a playful and dynamic touch to the design. Additionally, we propose incorporating silhouettes of people dancing to the beat of the music, further emphasizing the lively atmosphere of the event.
Brand Research:
We conducted thorough research into Universal Music's brand identity and culture to ensure alignment with the company's values and objectives. We discovered that Universal Music is known for its innovation, creativity, and passion for music. Leveraging this insight, we crafted a visual identity that reflects these attributes while also resonating with the diverse and dynamic nature of the Universal Music staff.
Key Objectives of Brand:
Create excitement and anticipation among Universal Music staff for the Employee Celebration event.
Foster a sense of unity and camaraderie among employees through a shared appreciation for music and creativity.
Showcase Universal Music's commitment to innovation and excellence in the music industry.
Provide a memorable and engaging experience for employees that reinforces their connection to the brand and company culture.
The Process:
Our process involved brainstorming creative ideas, sketching out design concepts, and refining our approach based on feedback and insights. We iterated on various visual elements to ensure they effectively communicated the energy and vibrancy of the event while remaining cohesive with Universal Music's brand identity.
Mockup #1
Mockup #2
Audience Engagement:
To engage Universal Music staff, we propose incorporating interactive elements into the campaign. QR codes placed on posters and promotional materials will link to curated playlists by EmployEyes employees, allowing employees to share their favorite music and musical experiences with colleagues. Additionally, we suggest hosting music trivia quizzes related to the company's culture, further fostering a sense of camaraderie and connection through music.
Event Name:
We propose rebranding the event as "Ulead: The Innovators Music Festival." This name reflects Universal Music's innovative spirit and celebrates the company's role as leaders in the music industry.
Final Deliverables:
Poster designs featuring colorful spotlights projecting UMUSIC words and the integration of Virtual reality within the initimate concert.
Brand identity encompassing email invites, in-venue branding, and digital touchpoints.
Interactive elements including QR codes linking to curated playlists and music trivia quizzes to create a sense of community throughout the employees.
Event name: "Ulead: The Innovators Music Festival."
Final Concept Design
